Browsing All posts tagged under »zalando«

SCREAM or How marketing stirs it up!

December 12, 2011 by

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A good idea is one thing. But how can you draw the attention on your product and actually earn revenues? Zalando, certainly one of the most famous startup examples from Berlin, literally SCREAMED at us and invaded our minds by aggressive TV-spots. For a change, let’s LOOK at what marketing expert Matt Heinz from geekwire.com […]