Browsing All posts tagged under »SEM«

When Words Work

December 18, 2011 by


Words work…when they evoke the image of a blood-tasting Nico in you (whatever that might be) or the burning desire to find out how Lucas dealt with the wild. Or one step further-when they actually give you the impulse to click on their post titles. In my previous post I suggested search engine marketing as […]

SCREAM or How marketing stirs it up!

December 12, 2011 by


A good idea is one thing. But how can you draw the attention on your product and actually earn revenues? Zalando, certainly one of the most famous startup examples from Berlin, literally SCREAMED at us and invaded our minds by aggressive TV-spots. For a change, let’s LOOK at what marketing expert Matt Heinz from […]