20×200 continued

Posted on January 29, 2012 by


My last post offered you an insight on 20×200. In this one I want to talk about the recruitment of artists, their payment, traditional ways and new paths and of course cite the hosts amibition.


Of course, the selection of artists is not an easy thing to do. I think, the larger the offer of art, the broader the different types of artists.
It is clear that if you only focus on a certain type of art, the variety of artists decreases. That makes it difficult to select only the artists which will be liked by the potential buyer.
Still, 20×200 sells art prints. This would be photography or everything you can potentially print on a poster.
20×200 offers a huge variety of different artists and art styles. Competition amongst the artists gets increased. Naturally. Still every artist is being categorized, which makes it easier to spread art over different categories or just to concentrate on one.

Vanish traditions to get paid?

Jen Bekman recruites her artists at gallery shows, student shows, online and with the help of her annual photography competition, Hey, Hot Shot!, which I will tell you more about in a while.
Also the artists profit from the yearly doubling revenues since the launch of the website.
Just like in regular galleries, the artists get a 50 percent cut. This would be the traditional gallery split between artist and gallery.
There’s is an advantage towards the traditional way of selling art in a gallery. Usually exhibitions are limited to a certain amount of time.

Pro: People know that time is limited and don’t want to miss the chance of snatching a piece of the artists work.

Storing art digitally online is way easier and cheaper than in a gallery. No need to rent fancy space. As a result, the art is available for a longer amount of time. More and more potential buyers are able to browse through the online gallery.
More and more artists get the chance of making a living via their art. The certain thing they love the most.
Bekman started her career the analogue or traditional way. Which means, she opened up a Gallery on the lower New Yorker East Side in 2003. I guess she figured out that the art market is not limited to galleries. Selling art via the Internet simply offers a multicultural and world spread variety of artists and audiences. Everybody is able to access!

“What I’m interested in doing is nothing less than enabling a new economy. It’s one where people collect art and talk about those collections in the same way they talk about what books they’re reading or what movies they’re seeing or what handbag they’re buying. I really want having an art collection to be a part of everyone’s life.” – Jen Bekman

Both ways of purchasing art seem very inviting. Analogue or digitally. I still think that holding the object of desire in your hands, after cash changed recipients, is a very special and exciting moment.

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