Behind my words

Posted on December 18, 2011 by


My last post was about adding words that work to Adwords. Now, it’s about my words and how they worked their way into wordpress.

The idea

In my first marketing-post I had entered the vast world of marketing for startups and I had made the promise to focus on particular strategies later on. Naturally, I was unable to break that written commitment. Especially not, when, last lesson, we were suddenly forced to discuss our next topics with complete strangers. So, I quickly decided for Adwords and Alina encouraged me to explore the use of Adwords.

A post is a quest…

I started digging on Geekwire, which had previously appealed to me. It didn’t have much about Adwords but instead, I found an interview in which the Moontango founder provides marketing advice for startups. He wants people to “moontango” stuff. In order to make your brand being used as a verb, your brand must be really powerful. And I couldn’t help but wonder, can you use this Adwords thing to achieve branding power?? I couldn’t tell by then but I had found a structure. I decided to compare some of his general marketing ideas with the effects of Adwords.

I continued by reading about how Adwords works. I found startup hustle good to begin with. At first, I couldn’t familiarize with everything they mentioned. That’s why I made a little tab excursion to step behind Adwords’ quality score.

Then, I remembered that I still had an unused link in my Zotero library from last time. I indeed found a few interesting  posts on Gründerszene and filtered for information about when and when not to use Adwords.

Next thing I did was linking all my ideas, manually, as a mindmap on the piece of paper next to me (mindmeister makes me aggressive). A bit more researching to add some information here and there and I started writing.

Round trip

I had included the what, how, when and why. But something was missing. I didn’t feel like adding a conclusion since my end was already pretty concluded. The missing point was more personal. It had been the inspiration for our whole blog theme: Berlin! So, I decided to finish by testing which of the startups we had mentioned so far, use Adwords. Luckily, my test confirmed the statements of my post, and I called it an end.

Posted in: inspiration